Each chapter now opens with a list of chapter highlights that preview the upcoming material in a way that is more readable and understandable than a traditional outline.These highlights aren’t just a preview: They also serve as a useful review tool that will help students understand the chapter’s contents as they study for exams.Adler George Rodman OXFORD UNIVERSITY PRESS i-xvii_FM_Adler 2/28/05 AM Page i UNDERSTANDING HUMAN COMMUNICATION i-xvii_FM_Adler 2/28/05 AM Page ii i-xvii_FM_Adler 2/28/05 AM Page iii Ronald B.Adler George Rodman Santa Barbara City College Brooklyn College, City University of New York New York Oxford OXFORD UNIVERSITY PRESS 2006 NINTH EDITION UNDERSTANDING HUMAN COMMUNICATION i-xvii_FM_Adler 2/28/05 AM Page iv Oxford University Press Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi São Paulo Shanghai Singapore Taipei Tokyo Toronto and an associated company in Berlin Copyright © 2006 by Oxford University Press, Inc. 198 Madison Avenue, New York, New York, 10016 is a registered trademark of Oxford University Press All rights reserved.We also asked our colleagues what they think distinguishes a good textbook.Above all, they told us, a good text must present an accurate and comprehensive picture of the academic work it addresses.
An ideal text, our colleagues told us, would make life easier for them by giving students plenty of learning support.
Every chapter of this book emphasizes the influence of both culture and technology on human communication.
Along with discussion in the text itself, sidebars highlight key topics in this area.
And if we’ve done our job, professors will find the book does justice to the discipline and helps make their teaching more efficient and effective.
This edition builds on the approach that has served over a half million students and their professors well in the past. skills debate that often rages in our discipline, Understanding Human Communication treats scholarship and skill development as mutually reinforcing.